 WHY IS PERSONAL DATA PROCESSED AND WHAT IS THE CONDITION THAT MAKES SUCH PROCESSING LAWFUL? |  HOW LONG WILL PERSONAL DATA BE STORED? |
For performing the test/equipment test activities organised by the Company and which you adhered to and/or for the purposes of the consent statement signed by you. | The condition that makes the processing lawful is the one referred to in art. 6, co. 1, lett. b) of the GDPR, that is the performance of the contract measures taken upon request of the applicant.
| The personal data collected are retained for a period of time not exceeding the achievement of the purpose indicated herein and, in any case, for a period of time not exceeding the status of limitation or forfeiture established by law and/or the duration of the dispute, including the terms for the possibility of an appeal. |
Direct marketing: sending of communications of a promotional, business and advertising nature, on events, Tecnica initiatives, through the aid of paper mail, telephone contacts via operator (so-called “traditional methods”), e-mail, text messages, push notifications and use of social networks (so-called “automated methods”).
Furthermore, the data provided will be processed with the purpose of carrying out analysis and reporting activities connected to promotional communication systems. | Your consent, optional and revocable at any time (art. 6, par. 1, letter a) GDPR). | Personal data will be retained for a maximum period of 24 months or until your consent is revoked. With reference to ski products and ski boots and related accessories, data will be retained for a maximum period of 7 years or until your consent is revoked. |
Profiled marketing: analysis of your preferences, habits, behaviours, interests, also for the purpose of sending you customised business communications/carrying out targeted promotional actions. | Your consent, optional and revocable at any time (art. 6, par. 1, letter a) GDPR). | Personal data will be retained for a maximum period of 12 months or until your consent is revoked.
With reference to ski products and ski boots and related accessories, data will be retained for a maximum period of 7 years or until your consent is revoked. |
If necessary, to ascertain, exercise or defend the rights of the Controller in judicial and extrajudicial proceedings. | Legitimate interest art. 6, par. 1, letter f), GDPR. | For the entire duration of the dispute, until the deadline for appeals has been enforced. |
Once the aforementioned retention periods have expired, the Data is destroyed, deleted or made anonymous, compatibly with the technical cancellation and backup procedures. |